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Responsible Gaming Policy

At FreshBet, we treat player welfare as a foundational obligation. This policy outlines the measures, tools, and commitments we maintain to support safer play for our UK customers, in line with the standards expected by the UK Gambling Commission and recognised harm-reduction frameworks.

1. Our Commitment to Player Protection

We operate on the principle that gambling should remain a form of paid entertainment, never a source of income or a method of coping with personal difficulties. To uphold this principle, FreshBet applies the following measures across all accounts registered in the United Kingdom:

  • Age verification at registration, with documentary checks before deposits or withdrawals.
  • Continuous monitoring for behaviours associated with gambling-related harm.
  • Staff training on the identification of risk indicators and the correct intervention procedures.
  • Transparent communication regarding odds, bonuses, wagering requirements, and account activity.

We do not permit any individual under the age of 18 to access wagering features. Accounts suspected of belonging to minors are suspended immediately, and any deposited funds are returned following verification.

2. Player Control Tools

Each FreshBet account includes a suite of self-management tools located in the account settings area. These tools may be activated at any time and take effect without delay.

2.1 Deposit Limits

Customers may set daily, weekly, or monthly deposit caps. Requests to reduce a limit are applied immediately. Requests to increase a limit are subject to a 24-hour cooling-off period and require active confirmation.

2.2 Loss and Wager Limits

Loss limits restrict the net amount that can be lost within a defined period. Wager limits cap the total stake placed, regardless of outcome. Both can be configured independently of deposit controls.

2.3 Session Reminders and Time Limits

Reality checks notify the player of elapsed session time at intervals they select. Session time limits automatically end a playing session once the chosen duration is reached.

2.4 Cool-Off Periods

Short-term breaks ranging from 24 hours to 6 weeks are available. During a cool-off, the account cannot place wagers or deposit funds. Withdrawals remain permitted.

3. Self-Exclusion

Self-exclusion is a formal closure of the account for a fixed minimum period of six months, extendable up to five years. Once activated, the exclusion cannot be reversed before its expiry. Marketing communications cease within 24 hours.

UK customers are additionally entitled to register with GamStop, the national multi-operator self-exclusion scheme. Registration with GamStop blocks access to all licensed gambling sites operating in Great Britain. FreshBet participates fully in the GamStop programme and cross-references all registrations during account opening.

4. Identifying Problem Gambling

Recognising the early signs of harmful play is an important part of prevention. Indicators may include:

  • Spending more time or money on gambling than originally intended.
  • Borrowing money or selling possessions to continue play.
  • Concealing gambling activity from family members or partners.
  • Chasing losses with increasingly larger stakes.
  • Neglecting work, study, relationships, or personal responsibilities.
  • Experiencing anxiety, irritability, or low mood related to gambling.

Where one or more of these patterns are present, we encourage customers to make use of the control tools described in Section 2 or to seek confidential support.

5. Support Organisations

Independent help is available to UK residents at no cost. The following organisations provide counselling, advice, and treatment services:

  • GamCare - telephone helpline, live chat, and structured treatment programmes.
  • GambleAware - public information, brief advice, and signposting to local services.
  • The National Gambling Helpline - 24-hour confidential support.
  • Gordon Moody - residential treatment for severe gambling-related harm.
  • GamStop - national online self-exclusion scheme.

6. Protection of Minors

We require account holders to keep login credentials confidential and to ensure that gambling software is not accessible to anyone under 18 who shares the household device. Filtering applications such as parental control software can assist with restricting access on shared computers and mobile devices.

7. Marketing and Communications

Customers who have self-excluded, set restrictive limits, or unsubscribed from promotional material will not receive marketing communications from FreshBet. Internal systems suppress such contact automatically.

8. Policy Review

This policy is reviewed annually and updated to reflect regulatory developments, sector guidance, and operational improvements. The current version applies from January 2026. Material changes will be communicated to registered customers through their account notification panel.

Effective from: January 2026