FreshBet Privacy Policy

1. Data Controller and Scope

FreshBet operates as the data controller for all personal information processed through our authentication system and account services. This policy covers data gathered through registration forms, login sessions, deposit transactions, customer support interactions, and automated tracking technologies. If you contact us through any official channel, the information you share also falls under the scope of this document.

2. Categories of Personal Data We Collect

We process several categories of information necessary for account operation, regulatory compliance, and fraud prevention:

• Identification data: full name, date of birth, nationality, copies of government-issued ID documents.
• Contact details: email address, residential address, mobile number.
• Account credentials: username, hashed password, security questions, two-factor authentication tokens.
• Financial data: payment method details, transaction history, deposit and withdrawal records.
• Technical data: IP address, device identifiers, browser type, operating system, login timestamps.
• Behavioural data: session duration, pages visited, gaming preferences, responsible gambling indicators.

3. Legal Basis for Processing

Each category of data is processed under a specific lawful basis defined by UK GDPR:

1. Contractual necessity - to create and maintain your FreshBet account.
2. Legal obligation - to comply with anti-money laundering laws, Know Your Customer requirements, and UK Gambling Commission directives.
3. Legitimate interest - to prevent fraud, secure our systems, and improve service quality.
4. Consent - for marketing communications and optional analytics, which you may withdraw at any time.

4. How We Use Your Information

Your data supports the core functions of your account. We use it to verify your identity during registration and subsequent logins, process financial transactions, monitor for suspicious activity, and respond to support enquiries. Information about your gameplay patterns helps us apply responsible gambling tools, including deposit limits, reality checks, and self-exclusion mechanisms when requested or required.

5. Data Sharing and Third Parties

We do not sell personal information. However, certain trusted third parties may receive limited data when strictly necessary:

• Payment service providers handling deposits and withdrawals.
• Identity verification agencies confirming your documents.
• Regulatory authorities, including HMRC and the UK Gambling Commission.
• Technical service providers maintaining our infrastructure and security systems.
• Law enforcement bodies, where disclosure is legally required.

All recipients are contractually bound to apply equivalent data protection standards.

6. International Transfers

Where data is transferred outside the United Kingdom, we rely on adequacy decisions issued by the UK government or implement Standard Contractual Clauses to ensure your information receives the same level of protection guaranteed by UK law.

7. Data Retention

We retain account information for the duration of your relationship with FreshBet and for a minimum of five years after account closure, in line with anti-money laundering regulations. Transactional records may be kept for longer periods where tax or licensing rules require it. Once retention periods expire, data is securely deleted or anonymised.

8. Security Measures

Protecting your information is a priority. We apply encryption (TLS 1.3) for data in transit, hashed storage for credentials, restricted internal access controls, regular vulnerability assessments, and continuous monitoring of authentication activity. Suspicious login attempts may trigger temporary account restrictions until verification is completed.

9. Your Rights Under UK GDPR

As a UK resident, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your data, subject to legal retention obligations.
• Object to or restrict certain processing activities.
• Receive your data in a portable format.
• Withdraw consent for marketing at any time.
• Lodge a complaint with the Information Commissioner's Office (ICO).

Requests are reviewed and answered within one calendar month.

10. Cookies and Tracking Technologies

We use essential cookies to maintain your login session and additional cookies for analytics and personalisation. You can manage your preferences through the cookie banner displayed on your first visit or via your browser settings.

11. Updates to This Policy

We may revise this Privacy Policy to reflect legal, technical, or operational changes. The current version date is published at the top of this page, and material changes will be communicated through your registered email address.

12. Contact Information

For privacy enquiries or to exercise your rights, please contact our Data Protection Officer through the secure messaging system available after you sign in to your FreshBet account.